1.Top Five Operational Models for Imported Cross-Border E-Commerce in 2024
The first one: e-commerce platform operation mode.
Have a certain number of members, fans or communities, and want to cash in through the cross-border import program. This is the entry-level cross-border e-commerce business model, only need to build a private domain small program platform, complete the three single collision, and through the cloud warehouse system docking bonded warehouse supply chain can be.
The second: supply chain operation mode, or known as the whole industry chain mode.
For example, companies doing B2B import supply chain, such as beauty, health care, mother and child, liquor industry, want to integrate the national bonded warehouse sources, including their own sources and other supplier sources, and then docking major cross-border e-commerce platform supply on behalf of hair.
The third: bonded warehouse operation mode.
That is, the operation of customs supervision bonded warehouse, for the owner to provide bonded goods for the record, into the area of customs clearance, access to e-commerce platforms, customs three single collision, the warehouse to play a single shipment and a series of services.
The fourth: bonded new retail mode.
Combining bonded display and cross-border e-commerce, it realizes the new retail consumption scenario of “offline experience, online ordering, high-speed delivery or city delivery” for consumers to purchase imported goods online through cross-border e-commerce.
Fifth: cross-border e-commerce industrial park mode.
It refers to the cross-border e-commerce business as the core, gathering a number of cross-border e-commerce enterprises, service providers, etc., and providing relevant supporting facilities, investment and operation services. There are 165 comprehensive cross-border e-commerce pilot zones across the country, and various places have created and operated cross-border e-commerce industrial parks based on the policies of the comprehensive pilot zones to better serve the local cross-border e-commerce industry.
2.Updated rules for setting up coupons
In order to set up a coupon, the link must have a sales history for the system to capture the seller’s “honest” selling price (hereinafter referred to as the “System Capture Price”) as a reference, so if there are no sales in the past, or the sales history is so low that the system is unable to capture the price, the coupon cannot be set up. Therefore, if there are no past sales or low historical sales, the system will not be able to capture the price, and you will not be able to set a coupon.
It is worth noting that the system capture price is based on the store as the latitude to approve the generation. That is to say, if an ASIN has a sales history price in store A and no sales history price in store B, the Coupon in store B will not be valid.
So, how is the system capture price generated?
The system capture price may be Was Price (90 days of the median transaction price), or recent lowest price (that is, the lowest price in the last 30 days, deal price is excluded, but will include the coupon, promotion, prime discount discount price).
Coupon amount shall be 5%-50%, and the price after the discount <system capture price * 0.95. As mentioned earlier, in addition to the price of Deal, other operations may affect the system capture price, coupled with the requirements of this article, then it may lead to if we go to frequently adjust the Coupon in a short period of time, we can only set up the discount more than once. The practice of raising the price before setting the Coupon is no longer feasible.
How do you make sense of the new rules has imposed on coupons? –In fact, the intention is to let the coupon back to the real “discount” of the original intention, to avoid its sellers to abuse in attracting the user’s eyeballs to get the click rate of the tool. So, if you set up a coupon that doesn’t work, it’s probably because what you’re offering (the final price) isn’t good enough!
How to set up new product pricing under the new coupon rules?
First of all, we have to admit that sellers need to be more careful with their price adjustments under the new coupon rules. Once an unfavorable “system capture price” is formed, it will cause a lot of trouble for our subsequent promotion and sales.
The following pricing methods for your reference.
First, the industry average pricing. That is, match your product features and differentiation should be set price or slightly lower. The advantage of this pricing is that, from a certain degree of competitiveness and does not deviate from the “regular price” too far, the follow-up promotion operation is convenient; the disadvantage is that the new period lacks the support of the coupon, the click rate is low.
Second, low pricing. That is, far below the industry average, with low prices for conversion and sales. The advantage is that the opening can get a relatively high click-through rate as well as maximize the number of orders; the disadvantage is that the subsequent operation process, back to the process of selling price of profit will face difficulties, and even unable to return to the profitability of the selling price.
Third, high pricing + off-site promotion. Sellers with off-site resources in a controlled situation to go this mode, you can let the link quickly on the list of New Release. the disadvantage is that the high price situation, the station ads do not open or low click-through rate and low conversion rate of the open, will lead to the station to promote the delayed or even ultimately get the station traffic failure. This model requires sellers to have strong control over their off-site programs.
The last one is, high pricing + high coupons. This is probably the least likely form of these programs to be chosen by sellers. The reason is that the seemingly high coupon may be able to attract the attention of buyers, but too high pricing also makes consumers feel “fooled”, and may even lead to some buyers to see that the price is too high and give up clicking through.
3.Compliance update
New process of new seller qualification review of e-commerce platform update When a new seller registers for the e-commerce platform, he needs to submit the authentication data and pass the two steps of authentication and address authentication to complete the qualification verification. In the past, authentication mainly used video authentication, which brought trouble and inconvenience to some sellers. Now, authentication has added a more convenient authentication method, which takes facial photos for verification, improving the seller registration experience and improving the success rate of sellers registered store. At present, this new verification method only applies to legal persons.
4.New policy of “branded goods”
Unbranded goods, also known as white brand goods, refer to non-brand goods that do not belong to any recognizable brand, and sellers should use the “Generic” string in the brand name field when creating new product information.
If a seller uses “Generic” or its local language version as the brand name to create a new product information, other sellers will not be able to change the product details page or add a quote. This helps buyers to better identify and distinguish unbranded goods with similar appearance. The policy is designed to improve the experience of sellers selling unbranded goods, prevent the product details page from being maliciously modified, and provide better basic protection for ASIN.
5.The 3D model will replace the images displayed by the 360
Starting from December 14,2023, some e-commerce platforms will no longer accept the request to upload 360 images to the product detail page, after which sellers can add a 3D model of the product. The 360 images uploaded to the product details page will continue to appear until the seller adds a new 3D model. This adjustment marks a new way to display the commodity details page of some e-commerce platforms, and the 3D model will replace 360 image as the dominant one. It is recommended that you re-examine your product presentation strategy to adapt to this new trend.
6.Children’s safety priority: Sales of water-absorbing beads products are prohibited on e-commerce platforms
In order to ensure the safety of children and follow relevant policies and guidance, several e-commerce platforms have made clear provisions prohibiting the sale of crystal babies for children, and requiring sellers to immediately remove relevant products from the shelves. According to the Consumer Product Safety Commission (CPSC), such inflated water drops have caused about 7,800 safety accidents from 2016 to 2022.
